Our Blog

Articles about AI, web development, digital marketing and technology trends.

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E-commerce / Finanças Descentralizadas

Adidas Promotions and What They Teach About E-commerce Conversion

Adidas promotional actions show how offer design, segmentation, and the digital journey influence conversion and loyalty in e-commerce.

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Cloud Computing

What the Robinhood case reveals about governance in tech teams

The case involving former Robinhood engineers shows why access, internal policy, and governance must work together in digital companies.

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Marketing Digital

Creators at the US Open: What Digital Territory Marking Teaches Companies

The US Open showed that creators drive reach, but they also require curation, context, and clear rules so they don’t hurt the experience.

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Inteligência Artificial

When AI Becomes a Risk: The Warning Behind Recent Incidents

AI incidents reinforce an essential lesson: innovation without governance can increase risks for companies and users.

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Inteligência Artificial

Anthropic Exposes Alignment Failures in Cybersecurity Incidents with Claude

Anthropic details four Claude incidents in cybersecurity evaluations and highlights the challenge of aligning AI with real-world contexts.

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Cloud Computing

Brevo Incident Exposes an Important Warning About Vendors and Email Marketing

The Trezor case shows how an incident at a third-party vendor can affect campaigns, reputation, and data security.