Digital Marketing
Marketing automation that turns contacts into opportunities
Flows that react to each lead's behaviour — across email, SMS and WhatsApp —
handing sales only the people ready to talk.
Generating leads is easy. Losing the ones you have is expensive.
Most marketing budget goes into generating new contacts. Meanwhile the contacts already in the door sit in a list: they downloaded something, asked for a quote, disappeared — and nobody follows up because there is no time to chase them one by one.
Automation fixes this by making the follow-up happen on its own: whoever downloaded the material gets the right sequence, whoever opened the quote and went quiet gets the reminder, whoever visited the pricing page three times is flagged to a rep. What the team could never sustain manually happens consistently.
What separates good automation from automated spam is judgement: the flow must react to what the person does, and stop when they respond. Automation that keeps emailing after the customer already spoke to a rep irritates more than it helps.
Who marketing automation is for
Where automation gives most back.
Many leads, little follow-up
Contacts arrive every month and most never get a second touch, purely for lack of hands.
Long buying cycles
Weeks or months pass between first contact and decision. Whoever stays present through that gap wins the deal.
Sales with no clear priority
The team treats every lead the same and spends equal time on someone browsing and someone ready to buy today.
E-commerce with abandoned carts
Sales that almost happened and are lost for want of a reminder at the right moment.
What we deliver
Flows designed, integrated and measured.
Flow design
Mapping the real journey and defining which message fires on which trigger — including when the flow should stop.
Lead scoring
Scoring by profile and behaviour so sales knows who to call first, by criteria rather than intuition.
Email nurturing
Sequences that educate and maintain presence until the contact is ready — without turning into spam along the way.
SMS and WhatsApp
Urgency channels integrated into the same flow, through SendnIA and ZapnIA, for what cannot wait for an inbox.
CRM integration
The lead lands in the CRM with history, score and source attached. The rep opens the record knowing what happened before.
Funnel reporting
Where contacts advance and where they stall. This is the report that shows which flow deserves investment and which should be retired.
How we run the work
One flow at a time, measured before the next.
Journey mapping
How customers actually buy today, with sales in the room. A flow designed without them rarely survives contact with reality.
First flow
We start with the highest impact one — usually stalled-lead recovery or abandoned cart — and measure the result.
Integration
Connecting CRM, site, e-commerce and channels, so the trigger is real behaviour rather than a manual entry.
Expansion and tuning
With the first flow returning, we replicate the pattern across the other funnel stages.
Channels and integrations
Automation is worth what it can see and act on.
Related services
Automation needs fuel.
Frequently asked questions about marketing automation
The one that recovers money already spent. For e-commerce, abandoned cart; for B2B, re-engaging a lead who requested a quote and went quiet. These are simple flows with visible returns in weeks, and they prove internally that automation works before investing in the rest.
It does when done badly — a generic sequence that ignores what the person did. Done well it is the opposite: the message arrives because that specific contact did something specific, which is more relevant than the same blast to your whole database.
It helps a lot, but it is not a blocker. You can start with the automation platform alone and integrate the CRM later. What does not work is automating with nowhere to record history — the information is lost and the rep calls without knowing what already happened.
The first flow is usually live in 3 to 5 weeks and shows results the following month, because it acts on contacts you already have. Long nurture flows for B2B cycles take longer to prove — they track your market's buying cycle.
It must, and it is one of the first rules we configure. When a contact replies, books a call or enters negotiation, the flow is interrupted and the rep takes over. Continuing to send after that is the mistake that triggers unsubscribes.
It can, within the platform rules: outbound messages require an approved template and consent. We integrate through ZapnIA, and SMS through SendnIA. We use those channels for urgent things — reminders, confirmations, deadlines — and keep longer content in email.
How many of your leads are sitting idle right now?
We map your current journey and show which flows recover fastest what you already invested.