Our Blog

Articles about AI, web development, digital marketing and technology trends.

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Marketing Digital

How to Calculate the Ideal CPA in Google Ads and Meta Ads

Learn how to calculate the ideal CPA, distinguish leads from sales, and set the right ceiling for Google Ads and Meta Ads without confusing margin with price.

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Desenvolvimento Web

How Much Does a Business App Cost? See What Goes Into the Budget

Understand what makes a business app budget go up or down and how to compare proposals without falling into traps.

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Desenvolvimento Web

What Is a Web System and When Does Your Company Need One?

Understand what a web system is, how it differs from a website and an app, and which signs show your company needs one.

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Cloud Computing

Ledger cellular implant: what to do now if you used the device

Ledger identified an unauthorized implant that captured recovery phrases from the screen. Here’s what to do if you were affected.

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Inteligência Artificial

Gemini error 1155 ("Something went wrong"): what it means and how to fix it

Gemini error 1155 ("Something went wrong (1155)") cuts off the reply. How to tell whether it is a Google-wide outage or your connection, and the steps to fix it.

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Marketing Digital

How Much Is Your Site’s Organic Traffic Worth? How to Calculate It with Search Console

Learn how to estimate the equivalent media cost of organic traffic using Search Console data, estimated CPC, and a more strategic SEO perspective.