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Articles about AI, web development, digital marketing and technology trends.
AI in Media: Why Agencies Are Becoming Capacity Companies
Omnicom Media shows how AI is changing the role of agencies: less repetitive work, more strategy, data, and advisory capacity.
Attribution API: the new debate over ad measurement without exposing users
The Attribution API puts ad measurement back at the center of the debate: how to measure conversions with less exposure of individual data.
Ransomware in Brazil: the warning companies cannot ignore
Brazil ranks among the countries most targeted by ransomware, underscoring the urgent need for prevention, governance, and rapid response in companies.
Truth Social Gets an API: What It Reveals About Data, Media, and Revenue
Truth Social’s new API shows how real-time posts have become a business asset, a data distribution channel, and an opportunity for companies.
What Priceline’s Discounts Reveal About the Logic of Digital Conversion
Priceline’s campaign shows how offer, urgency, and clear benefits still shape buying decisions in digital channels.
Smart cooling: the new frontier for chips and data centers
A thermal device developed in Japan could change how heat is dissipated in chips and data centers, with thermal control that uses no continuous power.