Case Study
Sampa Pisos: the page that receives the ad and three ways to get in touch
A call, WhatsApp or a form — the visitor picks how to talk, and every lead arrives knowing which campaign it came from.
The client
Sampa Pisos has sold and installed laminate flooring, vinyl flooring and skirting boards for over ten years, working with brands such as Durafloor, Eucafloor and Quick-Step. Anyone looking for flooring is usually in the middle of a renovation: they want a price, a deadline and someone who answers fast. The company meets that with two strong arguments — payment only after delivery of the material and installation in under 72 hours — and the page exists to put those arguments in front of whoever just saw the ad.
What the project called for
On Meta nobody is looking for flooring: the ad interrupts. The page has a few seconds to justify the stop.
The visitor was not searching
Unlike search, in the feed the person is interrupted. The page has to say what it sells, for how much and how fast before they scroll to the next post.
Everyone prefers a different channel
Some will only message on WhatsApp, some would rather leave a number and be called, some want to write out what they need. Forcing one route costs leads.
Long forms scare people off
On a phone, in the middle of something else, every required field drops conversion. Asking too much at first contact loses the ones who were almost there.
No origin, no learning
If every lead arrives the same, there is no telling which campaign brought customers and which only brought volume — and the budget stays split on a hunch.
What we built and run
The capture page and the campaigns that bring people to it.
Campaign landing page
A single page with the offer up top: the brands carried, payment after delivery and the installation deadline all appear before anything institutional.
Three contact routes
A WhatsApp button, a call-back request (name and phone only) and a full form. Each becomes a lead the same way; the visitor picks whichever costs them least.
A call-back in two fields
The shortest route asks only for name and WhatsApp. For someone on a phone mid-renovation, that is the difference between converting and giving up.
Leads stamped with their origin
Every record keeps which client and which campaign it came from, plus contact details, a description of what the person needs, IP and date. The lead never arrives anonymous.
Meta Ads campaigns
Building and running the Meta Ads campaigns is ours — audiences, creatives and monitoring — done by the same people who look after the page receiving the click.
Measurement kept separate per page
Each landing page variation has its own tag container. When the campaign shifts focus, the numbers do not blend with the previous one.
Variations for different campaigns
There are versions of the page for different campaign angles — laminate, vinyl and a general one — all leading to the same sales desk.
Our own lead store
Leads land in a structure of ours, built for landing pages, serving several pages at once without mixing up where each came from.
What is live
The fronts we support on this project.
What it changes in practice
The effect of handling the ad and the page in the same place.
The visitor talks their own way
Whoever wants speed messages on WhatsApp; whoever will not type leaves a number. Neither is forced through the full form.
You can tell which campaign brought what
With the origin recorded on every lead, comparing campaigns stops being an opinion and becomes reading data.
Sales gets the request ready
Contact details and a description of the need arrive together — the call back already knows whether it is laminate, vinyl or skirting.
Ad and page move together
Whoever builds the campaign is whoever adjusts the page. Change the offer in the ad and the headline on the page changes the same day.
What this project guarantees is traceability: every lead arrives with the campaign that brought it, so comparing one campaign to another became reading data, not opinion.
The services behind this project
It is the same work we do for other companies.
Traffic management and paid advertising
Building and running the Meta Ads campaigns that bring people to the page.
Website design and development
The campaign landing page, built to convert whoever arrives from the ad.
Digital marketing
The wider view: where to advertise, what to offer and how to measure what came back.
You advertise on Instagram and Facebook, but the lead disappears?
A campaign page with a short contact route and the origin recorded on every lead. Tell us how your lead capture works today.