Case Study
IBS Americas: an entire digital ecosystem under one team
Website, landing pages, service CRM, management dashboards and the app API — eleven systems that talk to each other, since 2018.
The client
IBS Americas takes Brazilian and Latin American executives to executive education programmes at universities abroad. It is an operation that lives on capturing (ad, landing page, form), serving (a consultant on the phone and on WhatsApp), converting (selection, enrolment, payment) and following the student to the end of the programme. Each of those stages is a system — and all of them have to speak the same language. It is a partnership running since 2018.
What an operation like this demands
This is not a project: it is a set of systems that has to evolve together without stopping the operation.
The journey does not fit in one system
From the ad to the diploma, the same contact passes through a landing page, the CRM, selection, payment and the app. If each stage lives on an island, the student tells the same story over and over.
Every programme is a campaign
There are dozens of programmes at different universities, each with its own class, date and material. Building a page from scratch for each one does not scale.
Service is consultative and multichannel
Deciding on a programme abroad does not close in one click. The consultant calls, sends a WhatsApp message, follows up days later — and needs the whole history at hand.
Legacy that cannot stop
Systems in production for years keep the operation running while the new one is built. Replacing everything at once is not an option when there are classes under way.
What we built and maintain
Eleven fronts, all under the same team.
The corporate website, third generation
Trilingual in Portuguese, English and Spanish, with pages per programme and per destination, an institutional area, campus life, selection process, press, articles and internal search — which also records what people look for, feeding content and campaigns.
Ongoing SEO
Organic search work has run alongside the site all along: structure, content and position tracking, so the site does not depend on paid media alone.
Campaign landing pages
Dedicated pages for capture campaigns, kept apart from the site, so the offer can change without touching the institutional content.
Dynamically generated landing pages
One base builds the page from the programme and the university: a new programme gets its page without becoming a new project. The application runs in three steps and the programme brochure is generated as a PDF on the spot.
Business English and Advanced Courses pages
Product fronts with their own page and their own form, serving audiences different from the main programme.
Service CRM
The consultant screen: contact history, service stages and outcome tagging for each attempt, with data synchronised to Salesforce.
Telephony inside the CRM
Integration with the Union Telecom exchange: the consultant dials from the system itself, the call leaves from their own extension and the recording stays tied to the service record. Nobody dials by hand or hunts for audio afterwards.
WhatsApp service
Conversations, synchronised message templates, attachments and an audible alert for new messages. An automated routine also reconciles the cost of each message — including failed ones — so the channel has a known cost, not an estimated one.
Management dashboards
Reports on capture, conversion, revenue, projection, profile and seasonality, plus the executive dashboard. It is where the operation sees the whole funnel, not just its own slice.
A new panel without dropping the old one
The legacy panel stays in production while the new one is built on a modern base, with permission-based access control and the system documentation inside it.
The app API
The iOS and Android app belongs to another team; the API is ours. Twenty-six fronts serve the app: academic life, class, classmates, documents, events, announcements, notifications, podcast, messages, payments and profile — with the business rules in one place.
Integrations and automations
Salesforce, Vindi for payments and subscriptions, Chatvolt, SharePoint for internal relations, automated email and WhatsApp sends — and the whole infrastructure on Amazon AWS, looked after by us.
Service metrics for Power BI
A dedicated API consolidates what the operation needs to measure and hands it ready to Power BI: call records, volume per hour split between outbound and inbound, average ring time, response time from lead creation, average handling time per consultant and occupancy rate — plus the WhatsApp indicators, such as success on the first attempt.
Security across eleven fronts at once
Keeping eleven systems live means watching eleven surfaces: updates and vulnerability fixes go in continuously, and the environment is reviewed as routine — not as a response to an incident.
What is live
The fronts we support for IBS today.
What it changes in practice
The effect of one team looking after the whole.
The contact is not lost between stages
Whoever arrives through the landing page is the same record the consultant serves, the dashboard counts and the app later recognises.
A new programme goes live fast
Because the page is built from the programme and the university, launching one more stopped requiring a project from scratch.
The consultant works on one screen
Calls, WhatsApp, history and tagging in one place. The time spent switching systems goes back into serving people.
One team answers for the whole
Website, capture, service, management, API and AWS infrastructure with the same team: when something crosses two systems, there are not two suppliers arguing over whose fault it is.
The best measure of this project is its scope: eleven fronts added one at a time since 2018, without any of the previous ones having to go offline.
What the client says
SuaEmpresa.Net has been a partner of IBS Americas since 2018, responsible for developing our websites, landing pages, systems and various integrations. We have a very close, partnership-driven relationship, which helps in solving technical problems, in delivery speed and in the quality of the projects.
The services behind this project
It is the same work we do for other companies — here, all at once.
Custom web systems
The CRM, the management dashboards and the restricted areas.
Systems and API integration
The app API and the bridges to Salesforce, Vindi, Chatvolt, WhatsApp and the phone exchange.
Website design and development
The trilingual website and the landing pages, including the ones generated per programme.
High-performance cloud servers
The AWS infrastructure that holds all of it up.
The class management system
SGE has a case of its own: from the class request to the invoice, with each facilitator documents in a private vault.
Does your operation have too many systems and too many suppliers?
Website, capture, service, management and integrations under one team. Tell us how your operation works today.